Skill
Skill
Skill
全栈设计
品牌视觉
设计提案
智能硬件
智能网联
电子商务
设计驱动
设计规范
团队管理
AIGC应用
HTML+CSS
全栈设计
品牌视觉
设计提案
智能硬件
智能网联
电子商务
设计驱动
设计规范
团队管理
AIGC应用
HTML+CSS
全栈设计
品牌视觉
设计提案
智能硬件
智能网联
电子商务
设计驱动
设计规范
团队管理
AIGC应用
HTML+CSS
Tool
Tool
Tool
Work Experience
Work Experience
Smart clothing
Visual Director
Guangzhou February 2025 - Present
Job Functions:
1. Develop Visual Marketing Strategy: Formulate an annual visual strategy for the dual brands (Jiyuemon, Auco) that aligns with brand tone and industry trends, establishing a unified visual identity system (VI), and standardizing color, font, layout, and other specifications.
2. Competitive Analysis and Differentiation: Regularly analyze competitors' visual solutions and changes in e-commerce platform rules, propose differentiated visual strategies, and enhance brand competitiveness.
3. Output Product Photography and Creativity: Lead the product photography plan for the dual brands (Gigiemonte, Augier), including model selection, scene setup, lighting arrangements, and post-editing to ensure the final output highlights the product features.
4. Plan Marketing Selling Points: Based on user browsing habits, plan the display logic of product detail page selling points, highlighting core advantages, functional details, and user reviews to drive conversions.
5、团队管理与流程化：管理设计、摄影、美工等8人团队，制定考核标准，明确分工并优化拍摄至上线流程，提高效率。
6. Design Guidance and Establishing Standards: Design guidance and review, establish standards that comply with e-commerce platform specifications, ensuring visual consistency and accurate transmission of information.
7. Market Feedback and Visual Optimization: Optimize brand visuals based on market feedback and data analysis, continuously improving brand visual performance to enhance customer recognition and preference.
Performance:
✓ The visual team's work efficiency has increased by over 30%;
✓ The product photography click-through rate has reached an all-time high;
✓ GMV growth has reached over 30%;
✓ Jiyue Meng's suit industry ranking rose to 3rd, up 3 places;
✓ The dropout rate and dwell time are higher than the industry average.
✓ Industry-leading average page views per person;
GAC Aion Automobile
Senior Manager of UI Design
Guangzhou 2019/01-2024/07
Guangzhou 2019/01-2024/07
Company Profile: GAC Hecoo is jointly invested by GAC Group and Zhujiang Investment Management Group, and is a new energy vehicle enterprise with a forward-looking travel ecosystem layout.
Job Functions:
1. Lead User Experience: Lead user experience design for domestic and international digital products, covering B/C-end APPs, mini-programs, official websites, mobile vehicle networking, and graphic visuals, serving over 2.8 million users.
2. Establish design specifications: Develop and implement design specifications, including colors, fonts, icons, and animations, to improve design and development efficiency by 30%.
3. Brand Design: Deeply involved in brand VI design, providing professional support for brand construction from brand logo, colors to the establishment of the VI system.
4. Team Management: Lead a team of 7, design-driven empowerment, enhancing overall project efficiency and product experience, helping the company reduce costs and increase efficiency.
Performance:
✓ Multiple design-driven optimizations have improved product experience design, increasing user satisfaction to 97%.
✓ 2023: Helped the department receive the title of "Outstanding Department."
✓ 2020: Led the team to win the company's Creative Design Award.
✓ 2019, 2021: Awarded the company's "Outstanding Individual" title (top 5%).
360 Health (under Qihoo 360)
Design Manager
Shanghai + Guangzhou 2015/07-2019/01
Shanghai + Guangzhou 2015/07-2019/01
Company Introduction: 360 Health is an e-commerce and information platform under Qihoo 360, dedicated to creating a simple, convenient, and trustworthy shopping experience.
Job Functions: Lead Mobile C2C APP Full Link Design， E-commerce Promotion Visual Design， Cross-regional and Department Collaboration，
Enhance User Experience and Product GMV Revenue.
1 Drug Network
UI Designer
Guangzhou + Shanghai 2014/05-2015/07
Guangzhou + Shanghai 2014/05-2015/07
公司简介：1药网纳斯达克上市公司，是中国互联网医药健康的领军企业，打造中国最大的医药健康平台。
工作职能：负责1药网核心产品 B2C APP UI设计、电商视觉设计， 安装量突破5000万，年GMV超5亿。
Weidong Network_Cloud Travel Holdings
Senior Visual Designer
Guangzhou 2011/11-2014/05
Guangzhou 2011/11-2014/05
公司简介：曾港股上市公司，是专业的网页游戏研发与运营企业，历经港股上市。
工作职能：负责9款热门游戏的 视觉设计 及 前端HTML+CSS开发。
Work Experience
Smart clothing
Visual Director
Guangzhou February 2025 - Present
Job Functions:
1. Develop Visual Marketing Strategy: Formulate an annual visual strategy for the dual brands (Jiyuemon, Auco) that aligns with brand tone and industry trends, establishing a unified visual identity system (VI), and standardizing color, font, layout, and other specifications.
2. Competitive Analysis and Differentiation: Regularly analyze competitors' visual solutions and changes in e-commerce platform rules, propose differentiated visual strategies, and enhance brand competitiveness.
3. Output Product Photography and Creativity: Lead the product photography plan for the dual brands (Gigiemonte, Augier), including model selection, scene setup, lighting arrangements, and post-editing to ensure the final output highlights the product features.
4. Plan Marketing Selling Points: Based on user browsing habits, plan the display logic of product detail page selling points, highlighting core advantages, functional details, and user reviews to drive conversions.
5、团队管理与流程化：管理设计、摄影、美工等8人团队，制定考核标准，明确分工并优化拍摄至上线流程，提高效率。
6. Design Guidance and Establishing Standards: Design guidance and review, establish standards that comply with e-commerce platform specifications, ensuring visual consistency and accurate transmission of information.
7. Market Feedback and Visual Optimization: Optimize brand visuals based on market feedback and data analysis, continuously improving brand visual performance to enhance customer recognition and preference.
Performance:
✓ The visual team's work efficiency has increased by over 30%;
✓ The product photography click-through rate has reached an all-time high;
✓ GMV growth has reached over 30%;
✓ Jiyue Meng's suit industry ranking rose to 3rd, up 3 places;
✓ The dropout rate and dwell time are higher than the industry average.
✓ Industry-leading average page views per person;
GAC Aion Automobile
Senior Manager of UI Design
Guangzhou 2019/01-2024/07
Company Profile: GAC Hecoo is jointly invested by GAC Group and Zhujiang Investment Management Group, and is a new energy vehicle enterprise with a forward-looking travel ecosystem layout.
Job Functions:
1. Lead User Experience: Lead user experience design for domestic and international digital products, covering B/C-end APPs, mini-programs, official websites, mobile vehicle networking, and graphic visuals, serving over 2.8 million users.
2. Establish design specifications: Develop and implement design specifications, including colors, fonts, icons, and animations, to improve design and development efficiency by 30%.
3. Brand Design: Deeply involved in brand VI design, providing professional support for brand construction from brand logo, colors to the establishment of the VI system.
4. Team Management: Lead a team of 7, design-driven empowerment, enhancing overall project efficiency and product experience, helping the company reduce costs and increase efficiency.
Performance:
✓ Multiple design-driven optimizations have improved product experience design, increasing user satisfaction to 97%.
✓ 2023: Helped the department receive the title of "Outstanding Department."
✓ 2020: Led the team to win the company's Creative Design Award.
✓ 2019, 2021: Awarded the company's "Outstanding Individual" title (top 5%).
360 Health (under Qihoo 360)
Design Manager
Shanghai + Guangzhou 2015/07-2019/01
Company Introduction: 360 Health is an e-commerce and information platform under Qihoo 360, dedicated to creating a simple, convenient, and trustworthy shopping experience.
Job Functions: Lead Mobile C2C APP Full Link Design， E-commerce Promotion Visual Design， Cross-regional and Department Collaboration，
Enhance User Experience and Product GMV Revenue.
1 Drug Network
UI Designer
Guangzhou + Shanghai 2014/05-2015/07
公司简介：1药网纳斯达克上市公司，是中国互联网医药健康的领军企业，打造中国最大的医药健康平台。
工作职能：负责1药网核心产品 B2C APP UI设计、电商视觉设计， 安装量突破5000万，年GMV超5亿。
Weidong Network_Cloud Travel Holdings
Senior Visual Designer
Guangzhou 2011/11-2014/05
公司简介：曾港股上市公司，是专业的网页游戏研发与运营企业，历经港股上市。
工作职能：负责9款热门游戏的 视觉设计 及 前端HTML+CSS开发。
Personal strengths
Personal strengths
Personal strengths
• 拥有 6年以上视觉设计及团队管理经验 和 8年UI/UX设计经验 ，具备扎实的设计理论与丰富的实战能力。善于从用户与产品视角出发，将设计与业务目标结合，持续优化产品体验，提升品牌价值与业绩表现。
• 具备 全栈设计能力，涵盖品牌建设、UI/UX、平面视觉等，能独立推动项目落地，又能高效带动团队协作。
• 工作细致负责，具备良好的沟通与协调能力，强大的自驱力与责任心，靠谱好伙伴。
Fan Donghua
艺术设计专业 | 本科
Copyright © 2025. All rights reserved.
Copyright © 2025. All rights reserved.
Copyright © 2025. All rights reserved.